terça-feira, 17 de abril de 2012

THE NEW RULES OF CREATIVITY

I was reading WIRED magazine when I found an interesting article by Jonah Lehrer. It's about creativity and how you can boost your brain´s creative streak. From WIRED UK EDITION, here is a glimpse of the article by Jonah Lehrer:

PAINT THE WALLS BLUE /(...)The scientists explain this strange result by pointing out the blue triggers associations with the sky and ocean. People think about expansive horizons and diffuse light, sandy beaches and lazy summer days. We are instantly relaxed. As a result, it's easier to focus on those possibilities simmering in our imagination. Next time you need a new idea, seek out a loft-like space with high ceilings and lots of windows. Or just paint your walls blue.


TAKE MORE BREAKS /(...)Keith Richards came up with "I can't get no satisfaction" while fast asleep.


THINK LIKE A CHILD /Picasso declared: "Every child is an artist. The problem is how to remain an artist once we grow up"(...).


WACTH MORE COMEDY /(...) Being in a positive mood lets the brain enter an open and playful state.


EMBRACE YOUR CONSTRAINTS /The writer GK Chesterton once declared:"Art consists of limitation. The most beautiful part of every picture is the frame." He was referring to the importance of constraints in the creative process.(...)


I would add one more...EMBRACE FAILURE, because failure is an inevitable part of the discovery process. How about you?










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